Weet-bix has become one of the hottest products on the market in China. The humble Weet-bix is the next big thing in China. Boxes of Sanitarium is most popular breakfast product in China, which cost about five or six dollars in New Zealand supermarkets. It has been sold for upwards of $50 dollar by local exporters on Chinese social media sites. Though Weet-bix is at the moment selling for up to 10 times shelf price online, experts believe the market will soon level out.
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